Variables and personalization

Templates use placeholders in the {{ name }} format. At send time, Publiq replaces them with the matching values. A missing variable becomes an empty string (never breaks the email).

Where values come from

• Direct send (emails.send) — you pass variables: { ... } in the payload.
• Contact attributes — if the recipient is a contact, its attributes are included automatically.
• Automations — the event payload that triggers the automation becomes the send step variables.

In automations, precedence is: contact attributes first, then the event payload (which overrides on conflict). In the HTML body values are escaped (anti-injection); in subject/text, literal substitution.