Publiq

Deliverability: landing in the inbox

Best practices to maximize delivery: authentication, reputation, bounce suppression, warm-up and content.

Deliverability is the art of reaching the inbox, not just "sending". It depends on authentication, domain/IP reputation and how much recipients engage with your emails.

Checklist

  • Authenticate the domain with SPF, DKIM and DMARC (see Domains).
  • Respect suppression: never resend to anyone who bounced or unsubscribed (Publiq blocks it automatically).
  • Always include the unsubscribe link in marketing emails.
  • Warm up volume gradually when starting on a new domain.
  • Avoid "spammy" content (all caps, too many links, suspicious attachments).
  • Monitor bounces and complaints via Webhooks and clean your list.
Deliverability: landing in the inbox — Publiq Docs